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Maryland Sports Betting Operators Enjoy Strong January The first month of 2025 fits right in with that trend. Maryland Lottery and Gaming reported a monthly handle of $618.8 million and the third-highest gross revenue recorded in the Old Line State since online wagering began in November 2022. The $82.1 million produced by operators ranks only behind December 2022 and November 2024. Revenue was also up 2.6% year-over-year and a massive 79.9% increase from December 2024. Adjusted revenue of $55 million was the fourth-most recorded in Maryland. The NFL playoffs and the end of college football’s postseason sparked a 13.6% year-over-year rise in handle, which cleared $600 million for the third consecutive month. Maryland sports betting operators enjoyed a 13.3% hold, the highest since posting a 14.7% win rate in January 2024 and up over six points from December 2024. Seven of the state’s 11 legal online sports betting operators generated double-digit holds. Online and retail sportsbooks sent $8.2 million in taxes to the Blueprint for Maryland’s Future Fund, which supports education, and the Problem Gambling Fund. NFL turns impressive hold The last full month of football betting led to more than $100 million in wagers. The NFL accounted for $87.6 million, and an impressive 9.7% hold led to more than $8.5 million in revenue from that sport alone. College football generated a $14.7 million handle but cost operators nearly $940,000 in January. Football helped the parlay handle reach $236.2 million, and with a 24.7% hold on multi-leg bets, sportsbooks earned $58.4 million. The NBA led all sports with a handle of $122 million, and a 6.2% hold led to nearly $7.6 million in revenue. College basketball’s win rate of 5.3% on a $40.5% handle produced another $2.1 million in operator profit. January also brought us the first tennis Grand Slam tournament of the year with the Australian Open.