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The Tricky Issue Of Problem Gambling 31 August 2017 ShareSave Dearbail JordanBusiness reporter For David Bradford, his betting addiction had got as bad as it perhaps could. The 57 year-old was in prison for scams after stealing ₤ 50,000. His habit had cost his household their home and left them buried under ₤ 500,000 of financial obligation. For 888. com, nevertheless, there was more to be had out of David Bradford. While he beinged in jail, his kid Adam saw that the online betting company was sending adverts to his father's mobile phone, at an expense of ₤ 5 a time. Adam Bradford states: "After calling them six times and pleading with them, they changed off the text messages after almost ₤ 100 worth of charges." Dr Carolyn Downs, senior speaker at Lancaster University who is an expert on the gambling market, approximates that there are around 500,000 individuals in the UK with a "extreme" addition. "And for each of those individuals with serious problems, you're looking at four or five other household members being severely affected. Who possibly don't understand that their relative is an issue bettor until they lose your house," she informed BBC Radio 4's Today program. Theft On Thursday, 888 Holdings, which owns 888. com, was fined a record ₤ 7.8 m by the Gambling Commission for stopping working to safeguard countless susceptible consumers who had actually attempted to "self-exclude" themselves from their websites. The regulator also penalised 888 for failing to identify issue behaviour that resulted in a single person stealing ₤ 55,000 from their employer. Sarah Harrison, president of the regulator, said: "Messages like this send out a strong signal to companies like 888 and every gaming operator that the Gambling Commission will take tough action versus business who don't satisfy the rules.