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SBC Awards Europe Announces 2026 Shortlist SBC has revealed the finalists for the 2026 edition of the SBC Awards Europe, set to occur at Xara Lodge, Malta, on Thursday, 30 April. Closing the last day of SBC Summit Malta 2026, the event will unite 400 market specialists to celebrate quality throughout the European wagering and video gaming market. This year's edition functions 35 categories, acknowledging standout achievements from operators, affiliates, industry leaders, game designers and other suppliers. Leading the shortlist is Betsson Group with 7 nominations, followed carefully by Sportradar with 6. "Success in this industry has to do with more than earnings. It is defined by durability, creativity, and a desire to take threats," said SBC Founder and CEO Rasmus Sojmark. "The SBC Awards Europe are not about identifying the greatest companies, but the boldest. I wish to extend a substantial congratulations to every business that has been shortlisted." In the operator categories, Novibet will seek to defend its titles for 'Operator Innovation in Gaming' and 'Sportsbook Operator of the Year'. Meanwhile, 1xBet deals with competitors from GG.BET, Allwyn, and Peter & Sons to retain the 'Marketing Campaign and Sponsorship of the Year' award. Elsewhere, Megapari Partners, Parimatch Affiliates, and Vegas Legends will challenge reigning winners Betsson Group Affiliates for the 'Best Affiliate Program' title. Alea will want to hold onto the title of 'Em ployer of the Year', dealing with competitors from Altenar, BETBY, GR8 Tech, and SOFTSWISS. Recognising the industry's commitment to player protection, competitors for 'Socially Responsible Initiative of the Year' consist of 8888, EPIC Global Solutions, Play 'n GO, and Stars Partners.