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Canadian Senator Pushing to Ban Sports Betting Ads during Broadcasts
A Canadian senator is wishing to enact legislation against sports betting advertisements after an editorial released this week talked about the threats of these advertisements, according to CBC.
- Bill S-211 was reestablished following the federal election.
- The editorial specifies 4% of high school trainees displayed problem gambling habits even before gaming was legislated.
- Ontario's effort to control sports betting ads didn't have the desired effect.
Deacon was designated to the Canadian Senate in 2018. She represents the Waterloo region of Ontario and has been an outspoken proponent of advertising policies within Canada's sports betting market.
Bill S-211, which was initially presented in 2023, would forbid sports betting commercials throughout broadcasts likely to be viewed by minors.
Deacon resubmitted the costs in May after the federal election caused it to lose momentum.
"It's an addicting behavior," she said throughout a Tuesday interview on The Morning Edition. "It's a great health concern."
Canada legislated sports betting in 2021. Its provinces have introduced a range of policies, although there are no overarching guidelines concerning advertising standards for sportsbook business.
Deacon hopes her costs will be brought before the Senate completely within the next month.
"We require a common approach, a nationwide requirement comparable to alcohol, comparable to tobacco ads, that is not patchwork. And that's why the federal government needs to take the lead on this," Deacon said.
Gambling effects on youths
Deacon's most current push for advertising regulation comes on the back of the release of the editorial, composed by the CMAJ medical editor and physician Dr. Shannon Charlebois and pediatrician Dr. Shawn Kelly.