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Will the Government's Online Gambling Advertising Legislation Ever Eventuate? Will the government's online gambling advertising legislation ever eventuate? Don't wager on it 1. David Rowe Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University 2. Hunter Fujak Senior Lecturer in Sport Management, Deakin University David Rowe has gotten financing from the Australian Research Council to support research connecting to this short article: Struggling for Possession: The Control and Use of Online Media Sport (with Brett Hutchins, DP0877777); 'A Country of "Good Sports"? Cultural Citizenship and Sport in Contemporary Australia' (DP130104502), and 'Australian Cultural Fields: National and Transnational Dynamics' (with Tony Bennett et al, DP140101970). Hunter Fujak does not work for, consult, own shares in or receive financing from any company or organization that would gain from this article, and has disclosed no appropriate affiliations beyond their academic appointment. Deakin University and Western Sydney University supply funding as members of The Conversation AU. https://doi.org/10.64628/AA.69ptrywag As the next federal election came into view before the summer season break, concern increased that Labor would not be honouring its commitment to introduce new constraints on online (particularly sport) gaming advertising during the existing parliamentary sitting. Those worries were well-founded, despite pressure from numerous sides and broad bipartisan political support. The Greens made a last-ditch attempt to cooperate with the government to pass some reforms in the February 2025 sitting, however were rebuffed. Instead, Communications Minister Michelle Rowland blamed the delay on the complexity of advertising reform and the requirement to continue assessment.