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Kentucky Wraps up 1st Year of Legal Sports Betting with $151M Handle in August
Kentucky got through the summer and nearly its first year with legal sports betting with higher action in August, but operator revenue took a hit.
The Kentucky Horse Racing Commission recently reported a $151.4 million handle, up 17.2% from July’s lowest-ever amount wagered in the Commonwealth.
Kentucky bettors enjoyed a better month than the previous one as the $12.1 million in gross revenue produced by the online and retail sportsbooks fell 21.3% from July.
It was the second-lowest in profits sports betting operators hauled in since wagering began. September 2023 was the lowest month, and didn’t offer a full month of betting. The 8% hold in August was the third worst sportsbooks produced in the last year and down more than 3.5 points from in July.
Kentucky's tax haul was down nearly half a million dollars from in July as the Bluegrass State filled its coffers with $1.7 million from the operators’ $11.8 million adjusted revenue.
First year in the books
Kentucky wrapped up a successful first 12 months of sports betting with $2.4 billion wagered. Nearly $2.3 billion of the yearly handle came from online sports betting while retail sportsbooks generated $87 million in bets.
From the $277.7 million of adjusted revenue produced by operators, the Bluegrass State hauled in more than $39.1 million in tax revenue, exceeding the $23 million projected for Kentucky before sports betting went live.
Kentucky operators held an 11.8% win rate on gross revenue of $283.6 million for the first year.
DraftKings and FanDuel combined for more than 73% of the market share in Kentucky. DraftKings generated a nearly $900-million handle while FanDuel reached $819 million.
DraftKings’ handle surges
DraftKings saw an 18.3% surge in handle as August generated $56.