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The Acquisition Likewise Included SportsDirect Inc . Covers.com, formerly called SportsDirect, is an online publication that offers sports-related information and data analysis. It is based in Post Falls, Idaho, United States. History Covers.com was established in 1995 by Paul Lavers and Joe MacDonald as an online info platform for sports wagerers. [1] [2] [3] Based in Halifax, Nova Scotia, the platform acquired appeal among sports wagering lovers due to its extensive protection of wagering information. [1] For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect developed the first site to provide real-time protection of the event. [1] During the early 2000s, Covers.com became a notable affiliate and info resource for sportsbooks. [4] In 2005, it got Wagerline.com. [5] In 2007, Covers was awarded Halifax's organization of the year award. [5] In 2009, the founders divided their service interests: Lavers concentrated on a sis business (SportsDirect Inc.), while MacDonald became the sole owner of Covers.com. [6] Under MacDonald's direction, Covers broadened its material and global audience. [6] In 2015, Covers Media Group, which operated Covers.com, was obtained by Gracenote, a U.S.-based data firm owned at the time by Tribune Media, as part of an expansion into sports statistics services. [7] The acquisition likewise included SportsDirect Inc., with the combined transaction valued at roughly $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune sold Gracenote to Nielsen in 2017 but kept Covers.com as a direct consumer-focused property. [8] In 2022, Covers and Postmedia Network accepted distribute wagering analysis and chances material across Postmedia's nationwide news outlets. [9] [10] Platform Covers.com is an online platform offering sports wagering details and tools to users.