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Fanatics Finally Gets Massachusetts Approval For Online Sports Betting
It took a little time, however Fanatics finally got a key approval in Massachusetts that might see the merchandise seller offering online sports betting sites in the state this spring.
The Massachusetts Gaming Commission (MGC) resumed reviewing Fanatics' application for a license to run a mobile sportsbook in the commonwealth this week.
While the evaluation started recently, it got slowed down amidst concerns about the company's plans to cross-sell merchandise customers on its new sportsbook.
What's the plan?
BetFanatics handled to put those concerns at ease enough on Thursday to the level that members of the MGC found the operator had actually met the required criteria and was preliminarily ideal for a license for mobile sports betting in Massachusetts.
The approvals indicate Fanatics can look for a short-term wagering license that would enable it to take bets when mobile wagering goes reside in Massachusetts in March.
However, getting to that point required several MGC conferences spread over 2 weeks. And, while Fanatics did get the approvals it requires, the commissioners voted to connect an extra condition, which is that the company requires a responsible-gaming plan approved by its board of directors.
"Everyone else can be found in and specified as part of their applications and discussions that they had a main RG strategy or policy," Commissioner Eileen O'Brien said on Thursday. "That is totally absent with this candidate."
Womp womp. @Fanatics desires to show the innovation behind its not-yet-launched sportsbook for the Massachusetts Gaming Commission ... but in a closed-door session. pic.twitter.com/icRUAXc94e
That will, however, need to be figured out before Fanatics can release in Massachusetts.